Accessible Packaging Design: Easy-Open, Clear Labels and Inclusive Considerations

Accessible packaging serves everyone: easy-open features help those with limited dexterity, clear high-contrast labels help low-vision users, and legible type helps all shoppers read quickly. Inclusive design — larger tabs, perforations, tactile cues, and readable fonts — reduces frustration and expands the audience a product can serve.

The Scenario: Packaging that excludes

Inaccessibility faces three issues:

Pain Points

• Hard-to-open seals and small tabs frustrate users with limited dexterity;
• Low-contrast or tiny type excludes low-vision and older shoppers;
• Inaccessible packaging loses customers and invites negative reviews.

The Solution: Three accessibility principles

Inclusive packaging rests on three principles:

1. Easy-open features Larger tabs, perforations, and tactile cues make packages easier to open.

2. High-contrast, legible labels Clear, high-contrast type keeps labels readable for low-vision users.

3. Inclusive, frustration-free design Designing for ease reduces frustration and expands the audience served.

The Result: Packaging for everyone

With accessible design, the package is easier to open and read, expanding the audience and reducing frustration.